Deidré Wolmarans
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So! Me! is the world’s first Giftable • Concierge • Bespoke Couture Experience — built for one: HER.
Invented in South Africa, this couture experience relocates the full bespoke tailoring process — from sketch to reveal — into HER world. Because her time is currency and non-negotiable.
The standard bespoke couture process doesn’t disappear — it relocates.
Yes, there are sketches. Yes, there are fittings.
But they unfold where HER peace resides:
HER sacred abode. HER location of choice. HER pace.
Because for once — she chooses how she shows up for the woman in the mirror
We didn’t erase the couture process.
We repositioned it — to eliminate fittings fatigue, assassinate mental overload,
and return HER most non-negotiable asset: time.
HER WORLD
HER: The Woman Who Lacks Nothing but Time
SHE HAS IT ALL EXCEPT TIME AND PEACE
In Motion
We didn’t erase couture. We relocated it —to
into the life of the woman who sets the terms.
We eliminated fittings fatigue, dismantled calendar strain, and handed her the only thing she couldn't outsource uninterrupted presence.
Every moment captured here marked the activation of the world’s first Giftable • Concierge • Bespoke Couture Experience.
Built for one: HER.
HER EDIT
The Moment Favour Located
We don’t ask what she likes.
We locate the feeling she’s never had the words for — then render it in sketch, silhouette, and AI-enhanced simulation.
• Groom sketches HER down-the-aisle vision.
• HER friend receives an immersive render of HER walk.
• HER circle becomes part of HER mirror.
✅ Mirror of What’s Possible
✅ HER World Curated. Not Just Styled.
✅ Greatness Measured by How Well We Served
The fitting Journey
In Motion
SHARE YOUR JOURNEY WITH US HAVE YOUR FRIENDS & FAMILY JOIN
This couture activation was confidentially designed, sponsored, and delivered by So Me Arrayed (Pty) Ltd, through a paid brand exposure partnership with Wedding & Lifestyle Hub SA. So! Me! served as both client and couture experience partner (sponsor)— submitting this full ritual couture experience as a premium prize for the Dream Wedding winner of the Dream Wedding at INDABA HOTEL! campaign. The experience was executed as a live commercial pilot and prototype to showcase the So! Me! Concierge Couture Experience model in real-world conditions. All concepts, service methods, and delivery rituals — from first hello — remain the proprietary intellectual property of So Me Arrayed (Pty) Ltd.